" Anyone who’s spent five minutes with John knows he doesn’t just make decisions he orchestrates them with sharp intelligence and a legendary sense of humour. His ‘John-isms’ aren’t just catchy phrases; they’re a roadmap for getting shit done. This book captures that exact energy—a front-row seat to the thinking of a man who knows how to lead a room and a market. ”
Caroline Rainsford
Country Manager at Google New Zealand
“ John’s book landed in my hands in the nick of time. I was facing some big life decisions and needed a framework, not another fluffy pep talk. This delivered both. It pushed me to say ‘sod it’ and actually make the call. One month on, I’m in my dream role. Looking back, the decisions I made were directly inspired by this book — in a very real way I wouldn’t be here without it. It even got me to the pub once. Read it. ”

Lia Carruthers
NZ Emerging Marketer of the Year 2024, Marketing executive, The Prophet Melbourne, Australia
“ I’ve known John forever. He gets shit done. Seen it first hand. If you’re the sort of person who’s ‘Gunna do this, Gunna do that’ and then does precisely fuck all, this is the book for you. ”
Mark Ritson
Founder Mini MBA Sydney, Australia
" How do you get shit done? How do you write a book about how to get shit done? How do you get me to write a quote about your book about how to get shit done? Simple ask John, or better yet buy and read the book. Seriously, John bottling his formula for how to get shit done is invaluable - read it. "

Adam Ferrier
Founder / Consumer Psychologist Hinkerbell , Melbourne Australia
" John has built a storied career on doing impossible things. Is it wise to share his tricks? Probably not. But it is certainly generous and valuable. To be highly recommended to anyone with an idea seeking the inspiration and approach to make it more than that. "

Tim Cullinane
Executive Strategy Director, Saatchi & Saatchi, Auckland, New Zealand
" Just Do It is a compelling read - John walks the talk every day, living the methods and tools he expresses so clearly. Just read it! "
Andy Lark
CEO, Coach and Entrepreneur, Melbourne, Australia
" One of the best books I’ve ever read — and I’ve read a lot. As an ex-body builder who struggled with food, this hit me at exactly the right time. ‘Am I making this problem worse?’ stuck with me. This morning, I made a different call. Definitely needed this. "

Jordan Ikitule
Founder of Autism Kids Collective | TEDx Speaker, Auckland, New Zealand
" In a world where everyone's 'gunna' do something, John Miles is the rare one who actually does and now he's bottled that energy into something you can actually use. If you work in a fast moving industry where indecision is the silent killer, this book is the permission slip you didn't know you needed. "

Henry Ong
Senior Director, Brand Marketing and Franchise Management at Universal Pictures, Los Angeles, USA
" The best decision you'll make is reading this book. the second best is the one you will make after reading it. Stop being such a Gunna! "

Simran Wadhawan
Marketer of the Future 2025, Brand Manager Goodman Fielder New Zealand
" Just do it, is an easy and quick read full of helpful hints, tips and great ideas on how to become more effective. It’s like your life coach for when you need a kick up the arse to spring into action get out of the inertia of bumbling along through life without taking control of your own destiny. The content is timeless and useful for anyone who struggles to make decisions and move on. Just do it, what’s the worst that could happen? "

Frankie Coulter
Chief Marketing Officer, The Warehouse Group New Zealand
